Digital Marketing

How to Improve Your Healthcare Website Design

What should a healthcare website design include? ADA-compliant, mobile-friendly, interactive forms, and more? Let’s take a look at some examples. Northwestern Medicine’s layout is excellent. Users can sort the website traffic with a menu. Whether they are looking for an appointment, a prescription, or other information, they will find it easily. If your healthcare website design doesn’t have these features, it’s time to rethink your design.

Compliant with ADA

If you want your website to be successful, you must ensure that it complies with the Americans with Disabilities Act (ADA). While unintentionally violating ADA standards is not usually intentional, it can lead to large fines and damages to your reputation. To avoid such penalties, make sure your healthcare website design adheres to the guidelines set forth by the U.S. Department of Justice. Read on to learn more about ADA compliance and how you can improve your website to comply.

Responsive

One of the best ways to improve your healthcare website is to make it interactive. Use tools to make it more interactive, but don’t overdo it. Adding valuable content is also a good way to draw more traffic. Whether you have a small healthcare website or one that receives thousands of visitors a month, keep updating the site with new content and features. Read on for some ideas and best practices.

Mobile-friendly

A healthcare website should be mobile-friendly to ensure that potential patients can access important information on their phones. Nearly 80 percent of Internet users use a mobile device to search the web. When prospective patients use their phones to look for a healthcare provider, they might see a competitor at the top of the results. They might visit your site, only to leave immediately for one that has a mobile-friendly website. Fortunately, there are several ways to ensure that your website is mobile-friendly, from the content to the navigation.

Interactive forms

Your healthcare website should not be boring, and interactive forms are an important part of your content strategy. If your competitors offer more interactive tools and features on their websites, patients may opt for them. Interactive forms let patients easily submit vital information about their health, and they can also get immediate feedback from their doctors. Many CMSs provide form plugins. But, to make your website more appealing, you should consider the following design elements. Here’s how to add interactive forms to your healthcare website:

High-quality photos

A good design for a healthcare website needs high-quality photos to showcase the products and services your practice offers. This is because people enjoy looking at pictures. For example, if you’re a dentist, you’ll benefit from having photos of happy children. Also, make sure to have a good photo of your staff smiling to welcome your patients. High-quality photos will make your website look more professional and trustworthy.

Color scheme

While the most common color scheme for healthcare website design is blue and white, you can also experiment with more playful colors. Blue and green are both soothing colors, and they soften the clinical feel of some healthcare website designs. You can use blue as the central color and green as accents. For a more colorful healthcare website, try using peach, caramel, or a golden-hued green. The color schemes of these healthcare websites should be simple and easy-to-read, but still convey the message of your organization.

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