If you’re a family lawyer, web design for your practice can make a huge difference. With the right design, you can attract more clients and boost your SEO. Regardless of your firm’s size or specialty, a well-made family law website will help you differentiate yourself from your competition and highlight your firm’s results, focus areas, and target audience. A website is an excellent marketing tool, and it can also be used for client reviews, which are often sought by people looking for a family law attorney.
Blogs
A family lawyer’s web design is important to ensure that potential clients can easily locate him or her. A well-designed site offers easy navigation, a hamburger style menu, and a simple and attractive design. It should include a photograph of the attorney and a bio.
Videos
Adding videos to your website is a great way to attract new clients and increase traffic. But before you use videos, there are a few things you should keep in mind. First of all, they must connect with viewers on an emotional level. This is especially important when you are working with parents who are experiencing divorce. The videos should be relevant and educational.
Images
If you want to stand out from your competitors, use images in your web design. High-quality photos will give a positive first impression and showcase your lawyer’s personality. You can also use testimonials to give potential clients an insight into your personality. However, avoid using too saturated a color palette and don’t use more than three complementary colors.
Calls to action
A law firm’s website should feature calls to action, so that visitors are more likely to contact them. While high traffic alone is not enough to generate leads, the design should provide an intuitive user experience and make it easy to navigate. Some websites use pop-ups to attract visitors, but those can be distracting and annoy visitors. A live chat option, on the other hand, is more effective.
Mobile-friendliness
To stay competitive, your law firm website should be mobile-friendly. Without it, you risk having a lower ranking in searches performed on smartphones. More than one billion people use mobile phones to search the web. Moreover, 65% of people start searching for information using a smartphone or tablet. As a result, you must take a “Mobile-First” approach to design your new website.
Case studies
Family law is a very emotional area of law, with a divorce occurring in the United States every 36 seconds. This makes the web design of your firm a critical step in establishing trust with potential clients. Your website should be easy to navigate and fast to load pages. Try to avoid pop-ups, which can annoy your website visitors. Instead, consider using a live chat feature.
Social media
One of the most effective ways to advertise your family law practice is through social media. This method is both organic and free, and can reach your target audience directly. Social media advertisements can be well-designed and relatable, helping you create name recognition and brand awareness. They also help you reach your target audience in your area, which can help you get new clients.
